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Graphic Identity

Identifying Ourselves

To establish our identity as a department we have created a single logo that should be used by all in all communications, media, and publications/printed material (flyers, brochures, reports, letterhead, business cards, forms, applications, powerpoint presentations), web sites, and when applicable, on videos, clothing, buildings, and vehicles.

Some Divisions have created logos. These secondary logos should only be used in conjunction with the PSFC initials, name, and/or logo. The benefit of using the their PSFC logo in our communications is that our name in the MIT community and beyond will be recognized and we will all benefit.

General Guidelines

Colors

Identifying with the Institute

The PSFC colors integrate with the Institute colors of MIT red.

For the Web:

MIT Red = #993333

In print:

MIT Red = Pantone 201 or process colors 0% cyan, 100% magenta, 65% yellow, 34% black

It is acceptable to use other colors that work within the given design.

Logo for web: gif file

Mac users: If you are using Firefox, Safari or Internet Explorer, drag the image to your desktop. If you are using Netscape, press "Control" and click on the image to select the "Save image as" option.

Windows user: If you are using Firefox, Internet Explorer or Netscape, right click the image and select the "Save picture/image as" option.

Please contact Mary Pat McNally if you have any problems or questions about downloading or using this logo.

Logo for Print/Powerpoint: uncompressed JPEG file for use on all platforms

Mac users: If you are using Firefox, Safari or Internet Explorer, drag the image to your desktop. If you are using Netscape, press "Control" and click on the image to select the "Save image as" option.

Windows users: If you are using Firefox, Internet Explorer or Netscape, right click the image and select the "Save picture/image as" option.

Please contact Mary Pat McNally if you have any problems or questions about downloading or using this logo.

Download PSFC logo in eps format

Download PSFC logo in eps format

Adobe Illustrator EPS (Encapsulated PostScript) is the recommended file format when using the LaTeX program.

This logo is to be used on posters/vugraphs that include logos from other organizations or universities.

This logo should be placed on the poster. The logo includes the PSFC logo as well as emphasizing our relationship to MIT.

Logo for Print/Powerpoint: uncompressed JPEG file for use on all platforms

Mac users: If you are using Firefox, Safari or Internet Explorer, drag the image to your desktop. If you are using Netscape, press "Control" and click on the image to select the "Save image as" option.

Windows users: If you are using Firefox, Internet Explorer or Netscape, right click the image and select the "Save picture/image as" option.

Please contact Mary Pat McNally if you have any problems or questions about downloading or using this logo.

The MIT logo is the primary symbol in the Institute's graphic identity and should be used on all brochures, business cards, stationery, websites, and in most MIT publications. The official Institute seal is a historical symbol that should be reserved for ceremonial use, such as on diplomas or letters from the registrar.

MIT logo for PowerPoint presentations: uncompressed JPEG file for use on all platforms

Mac users: If you are using Safari or Internet Explorer, drag the image to your desktop. If you are using Netscape, press "Control" and click on the image to select the "Save image as" option.

Windows users: If you are using Internet Explorer or Netscape, right click the image and select the "Save picture/image as" option.

Download other styles of the MIT logo for print.

Download for web

Download Powerpoint template (shown on left)

This template shows one way various logos can be combined in one Powerpoint document

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